Privacy Policy

Last updated: July 2, 2026

This Privacy Policy explains how Apollo & Mercury Auction House (hereinafter referred to as the "Administrator", "we", "us", or the "Website") collects, uses, stores, and protects your personal data when you use www.am-bg.com.

We process personal data fairly, lawfully, and transparently in accordance with the General Data Protection Regulation (GDPR – Regulation (EU) 2016/679), the Bulgarian Personal Data Protection Act, and all applicable European and Bulgarian legislation.

1. What personal data do we collect?

Depending on how you use our website, we may process the following categories of personal data:

First and last name;
Username;
Email address;
Telephone number (if provided);
Correspondence or billing address (where applicable);
Information related to your registration and participation in online auctions;
IP address, device information, browser information, and technical logs;
Information voluntarily submitted through our contact form or by email.
2. Purposes of processing

We process personal data solely for the following purposes:

Registration and management of user accounts;
Providing access to the online auction platform;
Communication with users;
Compliance with legal obligations;
Ensuring the security and proper functioning of the website;
Improving our services.
3. Legal basis for processing

We process personal data on one or more of the following legal grounds:

Performance of a contract or taking steps prior to entering into a contract;
Compliance with legal obligations;
Legitimate interests pursued by the Administrator;
Your consent, where required by applicable law.
4. Disclosure of personal data to third parties

Where necessary, we may share personal data with:

Hosting service providers;
Technical support providers;
Accounting and legal advisors;
Public authorities where required by law.

We do not sell personal data or disclose it to third parties for marketing purposes.

5. Data retention

Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected and in accordance with applicable legal requirements.

After the applicable retention period expires, the data is securely deleted or anonymized.

6. Your rights

Under the GDPR, you have the right to:

Access your personal data;
Rectify inaccurate or incomplete data;
Request erasure of your personal data ("right to be forgotten");
Restrict the processing of your personal data;
Object to the processing of your personal data;
Receive your personal data in a portable format;
Withdraw your consent at any time where processing is based on consent.
7. Protection of personal data

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, destruction, misuse, or disclosure.

Our website uses secure HTTPS encryption (SSL certificate), access control mechanisms, and up-to-date security measures to safeguard the information we process.

8. Cookies

Our website uses cookies and similar technologies that are necessary for its proper operation, as well as functional and analytical cookies where you have provided your consent.

Detailed information about the cookies we use, their categories, and how you can manage your preferences is available in our Cookie Policy.

9. Cookie consent management

We use Real Cookie Banner to manage user consent regarding cookies and similar technologies.

When you visit our website, Real Cookie Banner stores information about the consents or refusals you have given for individual cookie categories. This information may include your selected preferences, the date and time of your decision, a unique consent identifier, and technical information about your browser and device where necessary to demonstrate your consent in accordance with applicable legislation.

This information is processed solely for the purpose of complying with our legal obligations under the GDPR and the ePrivacy Directive and to document your cookie preferences.

10. Changes to this Privacy Policy

We reserve the right to update this Privacy Policy in response to changes in legislation, technologies, or the services we provide.

Any changes will be published on this page and will become effective from the date of publication.

11. Contact information

If you have any questions regarding this Privacy Policy, the processing of your personal data, or if you wish to exercise your rights under the GDPR, please contact us:

Apollo & Mercury Auction House
Website: www.am-bg.com
Email: artauctionbg@gmail.com

We will respond to your request within a reasonable time and in accordance with applicable legislation.